Just a quick post today to let my readers know that I've left my previous employer (ICR / International Communications Research) to take a position with Comcast Corporation, as the Senior Research Advisor. I'll be working on video, high-speed Internet, and digital voice product categories.
Through my observation of 15 years in marketing research, I've found that the most versatile professionals have both vendor and client-side research experience. Heretofore, I had no client-side experience, so turning down an offer from a Fortune 100 company would have been awfully difficult to do. I'm still getting settled in on the 17th floor of 1500 Market (West Tower), waiting for a dedicated phone line and voicemail, etc. But, already, I'm heading up some pretty important research initiatives.
And, don't worry dear readers, I'll share those insights that I can, which aren't proprietary.
Tags: Comcast, ICR, International Communications Research