The importance of competitive bidding
When businesses seek to conduct impartial research about a subject near and dear to them, I think it's an important practice of good governance to obtain competitive proposals and quotations from at least three reputable vendors.
I don't think it's good practice to allow "the new guy" to wire the contract to his former employer, then when publicly called out about it, to ignore the problem entirely. It would seem that the world's fifth-most popular website doesn't see things my way.
Congratulations, Q2 Consulting LLC. You're surely the pride of Oklahoma now.