tag:blogger.com,1999:blog-13119763.post114047258125164159..comments2009-08-04T11:16:41.816-04:00Gregory Kohshttp://www.blogger.com/profile/17207068772106028805noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-13119763.post-36667171290645648132009-08-04T04:56:31.633-04:002009-08-04T04:56:31.633-04:00I came to your blog just when I was surfing on this topic. I am happy that I found your blog and information I wanted.Rickyhttp://www.rnbresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-13119763.post-1143282856125673532006-03-25T05:34:00.000-05:002006-03-25T05:34:00.000-05:00Greg,<BR/><BR/>As you know, I've posted on a similar topic (at http://myownpublicworld.blogspot.com/2006/03/are-we-measuring-wrong-one-number.html).<BR/><BR/>I think the you raise a few key issues:<BR/><BR/>1. MR does need to help clients take action, they don't get a lot of value if the big fat report just sits on the shelf (or more likely on their computer).<BR/><BR/>2. The net promoter score is almost certainly not fail-safe.<BR/><BR/>I also have a particular bugbear about the assumption of causality in the academic literature. To my mind, it's very likely that a compay that has grown is likekly to have a lot of promoters (because they are new customer who still think they've made a good choice).<BR/><BR/>However, as a tool for busines management, this doesn't matter If you can use the net promoter score within your business in a way that promotes financial success/growth, then the academic merits don't matter a jot.<BR/><BR/>So research has to be actionable to be valuable. And it certainly doesn't have to be perfect research to be useful if you can deploy it the right way.<BR/><BR/>Trevor<BR/><BR/>However, to defend theTrevskihttp://www.blogger.com/profile/06673378043894916854noreply@blogger.comtag:blogger.com,1999:blog-13119763.post-1142428073146708282006-03-15T08:07:00.000-05:002006-03-15T08:07:00.000-05:00Hi,I am a man from China,pursue something about marketing.Your article is great to me,so I translate it into Chinese and put it on my blogger.<BR/>If you dislike the thing I do,you can email to me,then I will remove the article from my blogger.<BR/><BR/>The article's web address is below:<BR/>http://heart5.blog-journals.com/2006/03/usable-research.html<BR/><BR/>后花园堤<BR/>http://heart5.blog-journals.com/heart5http://www.blogger.com/profile/06876652136407772817noreply@blogger.com