Comments on Inside Market Research: Multi-level marketing research

It makes me uneasy that Calle & Company would take...

2009-06-27T08:04:27.457-04:00

It makes me uneasy that Calle & Company would take credit for "product launches" (http://callecompany.com/_wsn/page2.html), after merely consulting with the companies that actually launch the products. So, if I win the contract to mow the lawns at the headquarters of Exxon, Wal-Mart, and Chevron, might I say "It's no coincidence that America's three largest companies depend on my insights into environmental management practices."

What is the point of these surveys? Companies have...

2009-06-27T00:26:22.406-04:00

What is the point of these surveys? Companies have been executing them for years, through endless cycles of management turnover. Yet despite the expertise McKinsey & Company reports that despite solid balance sheets and healthy bottom lines senior management is disappointed and wonders where business growth will come from.

Luth has been great! More high quality panels than...

2009-05-11T14:20:00.000-04:00

Luth has been great! More high quality panels than a lot out there!

Reliability of results is a complex process that n...

2009-04-02T16:13:00.000-04:00

Reliability of results is a complex process that not only depends on who is answering the survey or if they are being honest, but if the question is designed to produce answers that are reliable and valid measures of what one tries to research.

In other words, a good survey sample provides:
- replicable results
- meaningful answers (can corroborate correlations with similar questions)
- people understand it in a similar way
- answers provide useful information

...whether you have too many highly educated people or hispanics than your sample frame, is not as important as there are weighting procedures that somewhat can correct for this.

asap. thanks for the tip!

2008-01-28T01:18:00.000-05:00

asap. thanks for the tip!

You should be more concerned that you're asking th...

2007-12-07T00:28:00.000-05:00

You should be more concerned that you're asking them questions because when you ask them questions you don't get the voice of the consumer, you get the voice of the inquirer through the question being asked - a form of bias that will lead you astray. But I know/have a solution.

Shouldn't we be concerned about professional respo...

2007-12-06T17:35:00.000-05:00

Shouldn't we be concerned about professional respondents? How reliable can the results be when the respondent's only motivation is cash? Response rates of 45 - 60% are not at all unheard of when you have a properly recruited and engaged panel, where motivation to participate (and provide thoughtful responses) is intrinsic and stems from the respondents eagerness to contribute to a brand or category, rather than simply extrinsic (cash). Just my two cents.

Have you checked out Peacock Nine? They get about...

2007-12-01T00:27:00.000-05:00

Have you checked out Peacock Nine? They get about 40% response rates and really are pushing the envelope.

I am an strat planner and I should know. They are THE firm in Chicago.

Best,
Cam