Comments on Inside Market Research: Internet users per household

I'm happy to report that this blog post is now the...

2009-09-08T06:50:26.348-04:00

I'm happy to report that this blog post is now the #1 Google search result for "Internet users per household".

Thanks for this.. i was also looking for this stat...

2009-09-08T05:01:19.610-04:00

Thanks for this.. i was also looking for this stats

Hi,TNS Global (www.tnsglobal.com)has very strong r...

2008-07-13T14:07:00.000-04:00

Hi,

TNS Global (www.tnsglobal.com)has very strong research department on internet and net penetration on users.

The always helpful and smart-as-a-whip Tanya Masie...

2008-07-03T09:46:00.000-04:00

The always helpful and smart-as-a-whip Tanya Masiello at Nielsen provided me this back of the enveloped estimate (which I've touched up just a smidgen):

1. Number of internet users in the US: 218,302,574 (Nielsen Online, as of March 2008; http://www.internetworldstats.com/am/us.htm)

2. Percent of these users who have home access. Guess: 85%

3. Number of home Internet users (product of #1 and #2): 185,500,000

4. Number of households in the US: 112,363,000 (US Census, projected figure for 2008; http://www.census.gov/prod/1/pop/p25-1129.pdf)

5. Penetration rate of internet in US households: It varies, but guess: ~75%

6. Number of households with internet: ~84,272,000 (product of #4 and #5)

7. Average number of internet users per household: ~2.20 (#3 divided by #6)

It's very rough, but it certainly gets the job done for an internal briefing. Thank you, Tanya!