What is "Inside Market Research"?

Inside Market Research is my blog about being a practitioner in the marketing research and/or public opinion polling field. Our business is immanently interesting to me -- mainly because we're exposed (through our clients) to many different industries, many different problem sets, and many different solutions or remedies to those problems . . . all on a weekly, monthly, or quarterly basis. Unless you exclusively work with just one or two clients in one industry, the opportunity for exposure to numerous business arenas is limitless!

I have some experience with writing an online periodical, having authored the American Cynic newsletter for a number of years (1996-2003), before closing shop out of frustration over our stagnant subscriber numbers [we maxed out at about 2,000 valid e-mail addresses]. Then, of course, blogging really took off. Maybe there's a future in the "New" American Cynic one day.

Anyway, we'll see how far this blog goes. I'm looking forward to posting my thoughts-worth-sharing in the field of marketing research!

-- Gregory Kohs


Tags: Greg Kohs, Gregory Kohs, Gregory J. Kohs, Inside Market Research, Kohs, market research, marketing research