Now that we're blogging about market research and public opinion polling, we might as well take a look at some recent opinion research survey data about the awareness of blogs and prevalence of participants. According to the Pew Internet & American Life Project report released in January 2005:
- 38 percent of all Internet users in the United States "have a good idea of what the term Internet 'blog' means.
- 27 percent of Internet users take the time to read blogs.
- 12 percent have ever posted comments on someone else's blog.
- And 7 percent of Internet users said in November 2004 that they create a blog that others can read. That's 8 million Americans!