Wednesday, May 25, 2005

Blog statistics

Now that we're blogging about market research and public opinion polling, we might as well take a look at some recent opinion research survey data about the awareness of blogs and prevalence of participants. According to the Pew Internet & American Life Project report released in January 2005:

  • 38 percent of all Internet users in the United States "have a good idea of what the term Internet 'blog' means.
  • 27 percent of Internet users take the time to read blogs.
  • 12 percent have ever posted comments on someone else's blog.
  • And 7 percent of Internet users said in November 2004 that they create a blog that others can read. That's 8 million Americans!


At 4:05 PM, May 26, 2005, Anonymous Anonymous said...

As a former reader of American Cynic, I am stoked that you are back in the biz. Keep all of that interesting info coming our way.

At 1:53 AM, May 31, 2005, Blogger Carl said...

I am very surprised by those such low numbers -- after all, where I live, there seems to be a blogging craze going on.

Keep them coming. :-)


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