Other market research blogs
Why did I launch Inside Market Research? One of the reasons was because I myself was looking for a blog to subscribe to as a reader, within the general field of marketing research and public opinion polling -- but I couldn't find one!
Granted, once I got underway with my own publication, I began to find more ways to find blogs, and only then did a few germane publications come to light. However, I am still left with the impression that the blog you're currently reading is the only one in the blogosphere that meets all of the following criteria:
- Prepared to cover the entire realm of all facets of marketing research and public opinion polling
- Written by an individual, independent of his/her corporate affiliation
- Allows readers to comment on posts
That said, here is a short list of the most relevant other market research blogs I have found, even if they don't meet all three of the above criteria:
http://weblog.cheskin.net/ -- Obviously endorsed by the corporate sponsor (Cheskin), and they rarely allow readers to comment on posts.
http://weblogs.jupiterresearch.com/toplevel/ -- Ditto, although readers are encouraged to e-mail the corporate authors of posts.
http://www.perseus.com/weblogs/survey_mentor_posts.html -- Alan Farius answers questions that readers e-mail him about market research surveys. Looks like he posts his comments once per week.
http://www.perseus.com/blogsurvey/blogsurvey.html -- Another offering from Perseus Development Corp., this one by Jeffrey Henning. It's all about the blog phenomenon itself, with a little bit of a market research angle. There's a neat quadrant map that suggests our own BlogSpot is a blogging software leader in both momentum and longevity.
http://perceptionanalyzer.typepad.com/ -- This is a blog that comes awfully close to fulfilling the three criteria I laid out above. Other than a headline graphic similar to an ad banner for the writer's employer, David Paull's blog emphasizes non-partisan wit and commentary. It therefore is hardly an advertisement for MSI and their Perception Analyzer device.
http://www.mysterypollster.com/ -- Mark Blumenthal's noteworthly blog about the tricky specialty of political polling.
http://www.livejournal.com/community/phone_survey/ -- an online community specifically for employees of the phone survey industry. Lots of moaning and complaining here, and all of it justified.